Commercial Brand Executive for C&B
About the Role
To execute the Commercial Plan for the range of Brands within Coffee & Bakery OB, including Upper Crust, AMT, West Cornwall Pasty, The Pasty Shop, Soul & Grain, Camden Food, Panopolis, Ritazza and Café Bar.
The role supports two Commercial Managers in C&B who each have a defined portfolio of the above brands, so requires a high level of personal organisation and the ability to streamline activities across the team and prioritise accordingly.
What you'll be doing:
- Supporting the delivery of all aspects of the C&B Commercial Plan including, but not limited to;
- Prepare Brand Forms and submit to Data Team for all C&B activities ranging from Range Reviews through to Pricing updates
- Prepare and submit Marketing Briefs for Creative design, complete Allocations and track progress
- Manage Xurrent tickets, including investigation through to resolution, for all C&B Brands
- Manage SharePoint posts and Operational Communication for all initiatives and required Unit updates across all C&B Brands
- Support Weekly Trade reporting of C&B performance, including use and interrogation of PowerBI reports to identify performance successes and opportunities for improvement
- Attend Mobilisation meetings where required and support with Commercial aspects of Mobilisation, including assisting Handover days and Merchandising where practicable
- Collaborate with Central Ops regarding unit level Availability reporting and attend the Availability meetings
- Liaise with Procurement and Supply Chain to ensure availability of products and maintenance of stock levels at sites
- Monitor Compliance through Safety Culture and unit visits and feedback positive experiences and opportunities to improve to relevant stakeholders
- Maintain brand support materials for C&B brands, including Operational Excellence Manuals, Brand Standards, POS guides, equipment lists, Approved Product Lists and Price Tiers
- Input into and support delivery of Range Reviews for both MIH ranges and Consumer Packaged Goods (CPG)
- Input into planogram layouts for all C&B Brands
- Monitor competitor activity of new products, promotions and pricing on a regular basis to support commercial proposals and highlight any opportunities to the Commercial Manager
- Project manage various activities from idea generation through to implementation at units
- Support rollout of new SSP software systems
To be successful in this role you will need:
Essential:
- Some experience of using price, range, display and space, upselling, margin and category optimisation to deliver commercial results
- Knowledge of external trends in the Food and Beverage and/or Grocery industry
- Good understanding of the operational reality in units i.e. understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.
- Flexible and adaptable approach with the ability to problem solve and question the status quo
- Ability to work at pace and effectively prioritise competing demands on time
- Analytical and commercial with the ability to make data driven decisions
- Impactful verbal and written communication skills
- Exceptional level of attention to detail
- Proficient user of Word, Excel, PowerPoint
Desirable:
- Specific experience of Coffee & Bakery within F&B industry
Why Join Us
- Employee Discounts across our brands (over 400 locations)
- Friends and Family Discount App
- Award-winning training, apprenticeships and development programmes
- Health & Wellbeing support
- Hybrid working model with flexibility for work–life balance
- Inclusive and diverse workplace with employee networks and communities
Ready to start the best part of your journey?
Join us at SSP and play a key role in shaping the financial performance of our Rail Gourmet business — where your insight, collaboration, and ownership will help drive our success across the UK and beyond.
At SSP, we value diversity and are committed to building a team that reflects a range of backgrounds, skills and perspectives.
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